- Creating jobs.
- Providing fair and safe working conditions.
- Providing an inclusive and diverse working environment.
- Keeping traditional crafts alive by supporting and inspiring artisans.
- Encouraging people to change their mindsets and shop in a more sustainable and seasonless way.
- Creating quality pieces that can be worn and styled in multiple ways regardless of the occasion or the season.
- Offering styling advice to encourage people to keep their items for longer.
- Supporting various social and/or political causes by creating exclusive products to raise funds.