Redefining avant-garde for the modern day woman. Designed in Amsterdam.

About Mochi

Mochi was founded in 2013 as an artisanal label that celebrated cultural, traditional methods of embroidery. We embraced color and adored the people who wore us. While we started as something defined by the boutique team behind it, we grew into a brand that showed at New York Fashion Week and appeared on people with global reach. From humble beginnings, we were soon fulfilling orders for the world’s most revered department stores.

Life, like fashion, was very fast.

Today, we are inspired to return to the feeling those first days gave us as a team. We want to work with pieces from previous collections, prints from designs we no longer produce and combine that creativity with vintage classics discovered from all over the world. An exploration of bold colors and a fervent love of upcycling characterizes Mochi’s collections. 

To wear Mochi now is to wear a story that lasts longer than a season.

About Mochi Collections

Mochi presents three different collections: Mochi Reconstructed, Mochi Signatures and Mochi Finds – organically adding new pieces to each collection throughout the year. Our designs can be described as fun, contemporary,  modern and colorful. We love to play with contrasts and use pre-existing stock to create new unique pieces. 

Mochi Reconstructed

Vintage pieces and repurposed Mochi fabrics from previous collections combined into one-off creations. A one-off design classic that fuses traditional print and embroidery with quintessential tailoring from the past. Making a circular fashion future possible by creative forms of recycling and re-use. These pieces are (re)created by hand in individual ateliers by a team of talented makers. A collaboration between the knowledge of Mochi and the contemporary personality of Amsterdam.

Finding beauty in waste. Shop all the exclusive Mochi Reconstructed pieces here >

Mochi Signatures

Seasonless favorites from Mochi’s most coveted collections. Sold as is. Showcasing the best of the past, with exclusivity in mind. By celebrating cultural and traditional methods of embroidery, our never out of style view towards every Mochi design means every piece is a collectible. Making it possible to work at a more organic pace as a team for the sake of our creativity and to reduce our impact on the environment. 

To wear Mochi now is to wear a story that lasts longer than a season. Shop timeless Mochi Signature items here >

Mochi Finds

Hand selected vintage items sought out for their timeless fit and alluring character. Based on the belief that fashion items are no longer disposable, but part of a continuous cycle of inspiration. We want to give every piece longevity allowing people to be a part of circularity with the notion of reusing, reinventing and reviving. 

Vintage pieces, never to be repeated, endlessly loved. Here you can shop all our Mochi Finds >

About Ayah

“My dream for the future is just slowing down the pace of consumption. Fast fashion stresses me out.” Ayah 

The fun-loving spirit of Mochi is embodied in the founder and designer, Ayah Tabari. Originally from Palestine, raised between Amman and Riyadh before studying in London and eventually settling in Dubai and Amsterdam. 

It was being exposed to such a mix of cultures that first fueled Ayah’s drive for artistic expression, prints and signature exuberant stylings. She developed a gift for unique finds and inevitably creating aesthetic designs, which led her to launch her eponymous label in 2013 as a point of difference.

For Ayah, color had forever been a joyful source of inspiration and with each collection – she successfully carved a unique position on both the local and international stage. Her magnetism and cheerfulness are embedded into every piece. 

Mochi Values

Upcycling & Circularity

We are committed to set a new course: from fast to slow.

We do this by developing pieces that you can enjoy for a long time. Everything we do at Mochi fits within the framework of circular fashion and upcycling which we strive for in three principles: reduce, reuse and recycle. By focusing on this, we can contribute to more conscious consumption and reduce the impact of fashion on our planet. There is still a long way to go, but we are willing to further improve by learning along the way.

Our Atelier

Mochi is a young contemporary brand that is devoted to being the most responsible version of itself.

The Mochi atelier is situated in the centre of Amsterdam and offers space to embrace circular fashion. This city is known for creativity, sustainability and innovation and felt perfect for the new Mochi direction. To bring about positive change in the world, we need to get off the beaten track and work together. The Mochi atelier is constantly experimenting and looking for innovative approaches to reconstruct existing fabrics and materials, giving them a second life by creating new garments.


Love for Colors

Our pieces are an expression and statement for our love of colour and embroidery, a love that is impassioned and rooted in the core of our design ethos.

Colors are fascinating and tell so many stories – hold significance and meaning for people and influence emotions. For Mochi, colors and embroidery are an infinite source of inspiration; an element to develop further. Colors can be mixed in limitless ways, creating new shades that tell stories of expression and spirit. We want to empower the people wearing our pieces to express their true character through color and prints.