Redefining avant-garde for the modern day woman. Designed in Amsterdam.

Our story starts in 2013, when founder and designer Ayah Tabari launched Mochi, an artisanal fashion brand inspired by her love of colour, beautiful fabrics and traditional methods of embroidery.

Our mission is to offer accessible avant-garde, and sustainably made clothes to the modern-day woman. We design and create seasonless, contemporary, fun, colourful and beautifully crafted clothes and we hope - in our own small way - to contribute to a better world. We mostly work with deadstock materials and pieces from previous collections, and combine that creativity with vintage classics, sourced from all over the world. To prevent overproduction and to reduce waste, our collections are produced in small quantities, making them all the more special.

Our ultimate inspiration? The women who wear our clothes! With our designs we want to make them feel even more confident and make sure they enjoy expressing themselves. We believe that when you buy an item of clothing you should love and cherish it forever and we make sure our designs are made to last.

Mochi's Collections